While TikTok may be stealing Instagram’s position as the youngest, coolest social hangout, our fave photo-sharing app remains the best network for brands to genuinely engage with consumers. Its content-first design and user-driven evolution has placed Insta firmly on top for interactions, with Instagram posts benefiting from 58 times more engagement per follower than Facebook. That’s a pretty big deal alone. But what’s more, over the years we’ve seen Instagram move beyond just generating interactions. The platform has transformed into a certified economic engine for brands big and small. As a social-first marketing agency, it’s no wonder we think Instagram is kinda a big deal.