A lesson on Insta Influence with Not Bad Perth - Visible
Social Media

A lesson on Insta Influence with Not Bad Perth

Not Bad Perth (@notbadperth)

Mission

Not Bad Perth is our team’s own Instagram creation, celebrating all things Perth. The page was launched with an initial aim to grow the hashtag #notbadperth and hit 10k followers, while also providing a testing ground for our team to play with what works on Instagram.

Conflict

The Instagram landscape is more competitive than ever, so launching a new brand from scratch was always going to be a challenge. 

Consistency was key to growing the profile, but as an internal project, it was all too easy to push @notbadperth to the bottom of the to-do list in favour of our clients’ accounts. We had to rely on a monthly scheduling system to help us stay on track and keep things moving in the right direction.

Outcomes

Not bad Perth now has close to 15,000 followers and is receiving interest from local advertisers as well. We’re now looking at monetising the page and providing a platform for local businesses to get their message out to an engaged Perth community.

Scope

  • Social Media Set-up & Posting (Instagram)

Ready to find out more?

Discover Our Services

Content Production

No, content is not the “future of marketing”. It’s the present. It’s what’s happening right now and it’s happening all the time and everywhere. Don’t be scared though, our savvy content creators are here to help upgrade your content game.

Digital Advertising

Low cost, advanced targeting, and a massive audience means digital advertising is a no brainer for the modern business, no matter the size. Believe us when we say, digital advertising is the extra spice your business needs in its life.

Discovery and Strategy

We’re often so busy and focused on getting things done that we rush right on by the when, where, how and why of it all.  How on earth can we expect to actually get what we want without answering those questions first? Well, the reality is, you can’t.

Social Media

Love it or hate it, social media is non-negotiable. Why? Every man and (literally) their dog is on it. So if you’re serious about connecting with new and existing customers, social media is the place to do it. Luckily, we know a guy who can help you crush it.