A lesson on Insta Influence with Not Bad Perth | Visible

A lesson on Insta Influence with Not Bad Perth

Not Bad Perth (@notbadperth)

“Here at Visible we like to eat our own dog food! And what better way to test social media growth than by creating an Insta profile and growing it to influencer level? It’s been good fun but we’ve also been learning heaps along the way.”

Mission

Not Bad Perth is our team’s own Instagram creation, celebrating all things Perth. The page was launched with an initial aim to grow the hashtag #notbadperth and soon hit 10k followers, while also providing a testing ground for our team to play with what works on Instagram.

Conflict

The Instagram landscape is more competitive than ever, so launching a new brand from scratch was always going to be a challenge. 

Consistency was key to growing the profile, but as an internal project, it was all too easy to push @notbadperth to the bottom of the to-do list in favour of our clients’ accounts. We had to rely on a monthly scheduling system to help us stay on track and keep things moving in the right direction.

Outcomes

Not bad Perth now has close to 15,000 followers and is receiving interest from local advertisers as well. We’re now looking at monetising the page and providing a platform for local businesses to get their message out to an engaged Perth community.

Scope

  • Social Media Set-up & Posting (Instagram)

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