Building Lasting Impact with Social Media - Visible
Social Media

Building Lasting Impact with Social Media

myStirling

Mission

Stirling Capital is dedicated to building desirable, sustainable communities through class-leading developments driven by location and design. Their award-winning buildings all have a distinct character, reflecting their commitment to high-quality, sustainable, and forward-thinking design.

When Stirling Capital approached Visible, they had recently launched a public-facing brand (myStirling) to help shake the corporate image, unite their development projects, grow a brand, and build lasting engagement with potential buyers.

For Visible, this was an exciting opportunity to leverage the power of social media to establish a brand, build a loyal community, and increase engagement.

Conflict

Building followers fast is never easy, especially in an industry known for aggressive selling. Add to this the fact that much of the marketing focussed on selling a vision for buildings yet to be built, all of which were unique and appealed to different audiences, and you start to get a sense for the challenges facing the brand online.

So how did we overcome these challenges? Engaging social media ads helped grow followers fast and showcase Stirling’s unique buildings and locations on offer, drawing people into the lifestyle and brand from project launch through to building completion.

Outcomes

As of writing their Instagram page features over 2,000 followers with a further 1,500+ followers on Facebook. This far exceeded initial goals and helped establish the brand as a major player in the high-end property space.

Now Stirling Capital is better positioned than ever to leverage its strong brand when launching and promoting new development projects online.

Scope

  • Social Media Campaigns (Facebook & Instagram)
  • Social Media Posting (Facebook & Instagram)

Result

  • Facebook
  • Engagements: 6402
  • Page Likes: 1450
  • Reach: 135, 643
  • Cost Per Engagement: 0.26
  • Click-Through Rate: 6.60%
  • Instagram
  • Followers: 2052
  • Post Likes: 12,941
  • Comments: 632

Ready to find out more?

Discover Our Services

Content Production

No, content is not the “future of marketing”. It’s the present. It’s what’s happening right now and it’s happening all the time and everywhere. Don’t be scared though, our savvy content creators are here to help upgrade your content game.

Digital Advertising

Low cost, advanced targeting, and a massive audience means digital advertising is a no brainer for the modern business, no matter the size. Believe us when we say, digital advertising is the extra spice your business needs in its life.

Discovery and Strategy

We’re often so busy and focused on getting things done that we rush right on by the when, where, how and why of it all.  How on earth can we expect to actually get what we want without answering those questions first? Well, the reality is, you can’t.

Social Media

Love it or hate it, social media is non-negotiable. Why? Every man and (literally) their dog is on it. So if you’re serious about connecting with new and existing customers, social media is the place to do it. Luckily, we know a guy who can help you crush it.