Proof that Social Media Communities can have Real-world Impact | Visible

Proof that Social Media Communities can have Real-world Impact

Neighbourhood Watch

Neighbourhood Watch is a Western Australian crime-prevention program that encourages neighbours to work together as a community to improve personal safety and household security.

Mission

When they reached out to Visible, Neighbourhood Watch WA were focused on building awareness, community engagement, and growing their social pages from ground zero.

Project Scope

  • Social Media Posting (Facebook)
  • Social Media Engagement & Monitoring (Facebook)

Conflict

Neighbourhood Watch knew social media presented a massive opportunity for them to ramp up their program’s reach. However as a government initiative, one of Neighbourhood Watch’s biggest roadblocks was the sheer number of stakeholders and levels of approval required across all communications. This made it difficult for them to get the new pages off the ground.

The team members tasked with managing the social media accounts also had many other priorities and limited experience in growing a community from scratch. And so Visible was brought in to help direct strategy and keep everyone on the same page.

Outcomes

Neighbourhood Watch’s social reach and engagement have increased considerably since our intervention, with the Facebook page now sitting with more than 15,000 followers.

But what’s more, our strong Facebook performance lead to a real impact on the ground with a huge increase in local NHW groups and community engagement.

“The team at Visible easily captured who we were and what our program was about. We found it was important to establish our identity early and Visible sourced content that was reflective of this. Due to this our program has resonated well with our community and we are the leading NHW state/territory Facebook page in Australia. The work Visible put into the background was pivotal to our program. Our online presence has regenerated interest from the WA community in our program and has changed the way the community has perceived our brand. One we are still working on building from. Thanks Team Visible!”

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