Social media is fast becoming the preferred paid advertising channel.
With low costs, advanced targeting, and huge user-bases, advertising on social is the most effective way to reach your audience and turn them into paying customers – no matter what your budget.
There are still plenty of businesses yet to jump on the bandwagon so focussing on social ads today will definitely give you an edge. But more than that, investing in social media now will set you up for success in the future.
Facebook’s huge audience combined with the ability to align campaigns to specific business objectives and target your ad by demographics, location, interests, and behaviours allows you to connect directly with those most interested in your products or services and drive real results.
Plus with Facebook’s powerful retargeting options you can get serious about your ROI, pinpointing your ideal customers and guiding them through your marketing funnel with ease.
If you’re ready to kickstart your business, Facebook ads is the way to do it. Get in touch to talk more.
Since being bought by Facebook in 2012 Instagram has evolved and grown into the second most popular social media app in Australia – particularly among young Australians.
Advertisers that appeal to the visual nature of this platform will be rewarded with a highly engaged user base, low advertising costs and a less saturated market place.
Contact us to see what advertising on Instagram could do for your business.
LinkedIn, Pinterest, Snapchat, Twitter – you can pay money to get your content in front of audiences on these platforms too. With fewer users and less innovative advertising tools, these aren’t normally the first place we would recommend focussing your ad spend, but they can definitely add value to some campaigns. It really all comes down to who your audience is and what makes sense for your business.
If you want to chat more about which social platform is right for you, get in touch. Our social media specialists would be happy to point you in the right direction.