Instagram Marketing

Once home to teenagers and flashy influencers, Instagram has grown up a bit. It’s now one of social media’s most authentic platforms and is a major player in the game of building communities and driving real business.

While TikTok may be stealing Instagram’s position as the youngest, coolest social hangout, our fave photo-sharing app remains the best network for brands to genuinely engage with consumers.

Its content-first design and user-driven evolution has placed Insta firmly on top for interactions, with Instagram posts benefiting from 58 times more engagement per follower than Facebook. That’s a pretty big deal alone.

But what’s more, over the years we’ve seen Instagram move beyond just generating interactions. The platform has transformed into a certified economic engine for brands big and small.

As a social-first marketing agency, it’s no wonder we think Instagram is kinda a big deal.

You don’t have to fake it to make it.

Three years ago we would have told you to invest in quality, polished content if you wanted to make it on Instagram. Nowadays, though, while that kind of content still works, you’ll often have just as much success sharing directly from your mobile.

The “no-edit” movement, growth of Insta Stories, and increase in lengthier micro-blog style captions are all proof that people have had enough of that fake, highly edited Insta persona. Don’t get us wrong, Instagram users still want things to look good, but they’re now prioritising raw personalities, unique points of view, and real value over the prettiest picture.

And this trend is just as true for video content as it is for imagery. Thanks to the rise of TikTok, you’ll start to see a nod to more organic mobile-first video content across your Insta feeds, stories, and IGTV. You know the kind that looks like you put it together in your parents’ backyard after school but is still incredibly creative and cool.

Yeah, you can thank those Millenials for cutting down your need to spend big on media.

I see it, I like it, I want it, I got it.

Instagram has truly become a shopping addicts worst nightmare… or greatest dream, depending how you want to look at it.

But what’s bad news for consumers’ bank balances, is phenomenal news for brands.

Today, Instagram’s product tagging feature feeds right into our growing demand for instant gratification. So your consumer can make like Ariana and see it, like it, want it, and get it in an instant. Without even having to leave the app.

Couple this with Instagram’s growing network of influencers and access to Facebook’s Advertising features and you’ll start to see why Instagram is more than just a pretty face.

Let’s talk about how we can help your business. Simply book a call or fill out the form.

BOOK A CALL

Related Case Studies

A lesson on Insta Influence with Not Bad Perth

Not Bad Perth (@notbadperth)
arrow icon

Proof that Social Media Communities can have Real-world Impact

Neighbourhood Watch
arrow icon

Building Lasting Impact with Social Media

myStirling
arrow icon
SHOW MORE