The opportunities in today’s digital landscape are endless, and we understand that social media marketing is the key to taking full advantage of them. That’s why we always consider social an integral ingredient of any marketing campaign, no matter what.
Over 16 million Australians are active on social media, with 59% accessing social media every single day and over a third of us checking it more than 5 times a day. This creates a unique opportunity for businesses to connect directly with their market and influence purchase behaviour in a way that is far less expensive and way more effective than traditional methods.
Working in harmony with digital content, social media helps you engage with highly targeted audiences – people of a certain age, certain income level, living in a certain area, or sharing similar interests and behaviour. By delivering timely messages uniquely tailored to these people’s challenges, desires, and needs, you can foster lasting relationships that not only build your brand but also generate real business results.
– 74% of consumers rely on social media to make purchasing decisions.
– 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts.
– 78% of consumers say companies’ social media posts impact their purchases.
Currently less than half of small to medium sized businesses are active on social media, with even less spending money on social media platforms. This is changing fast but for businesses that get serious about social now, there is a huge opportunity to dominate the space while most of your competitors are still struggling to keep up with weekly Facebook posting.
Whether you’re looking for a complete content strategy, need help getting more return from Facebook advertising, or not really sure where to start with your digital marketing, we can help.
Just give us a ring on (08) 9468 8620 to arrange a free 20 min strategy call.