The Perry Lakes Hawks have been a prominent force in the state basketball scene of Western Australia since 1988. With an ethos centred around boosting involvement in basketball at all levels, the club has mens and womens teams participating in junior comps right up to the semi-professional state league.
When Visible were approached, the club was looking for a way to demonstrate greater value to potential and existing sponsors, while also boosting online awareness & engagement and increasing audience and attendance numbers. They also wanted to share stories from the club to help showcase the playing group and inspire players to join the club.
Over the 2019 season, Visible worked with the club to produce Hawks TV, an initiative that was seeded in the Mens SBL 2018 championship season. The Hawks wanted to produce more great video content, this time of the Mens and Womens SBL Teams along with the junior and social competition and community. Success meant leveraging social media to boost fan engagement and awareness. Regular episodes followed the story of the players, teams, club, and community throughout the season. With micro content taking fans behind the scenes to showcase the club’s personality along the way.