Podcasts have been the hot new thing of the internet for at least the past 10 years, and we’re finally starting to see this break into mainstream habit. We just can’t get enough of our favourite shows and the value a good podcast brings to our daily commutes, work routines and lazy Sunday listening seshes. Having a podcast for your business or your personal brand is a gigantic upgrade on your ability to engage with your audience and potential customer base. It quite literally gives your brand a voice and provides potential customers with an effective, non-aggressive way to get to know the real you. And because podcast listeners are tuning in regularly and for extended periods of time, you’ll find they’re some of the most loyal and engaged customers. There’s a reason advertisers are spending on podcast placements. It’s kinda a big deal. Listeners really value and trust the hosts of their favourite shows.