Turning the Imagined into a New Reality - Visible
Content Production

Turning the Imagined into a New Reality

Blank Canvas

Mission

Developed by Blank Canvas founder and 3d visualisation pro, Justin Bourn, Unimagined set out to be Australia’s first conference focused on the unbuilt visualisation industry. 

The conference aimed to bring together some of the best visual communicators of future cities, architecture and product, to share knowledge, experiences and creative inspiration with peers and newcomers.

When Justin approached Visible for assistance, he was starting from scratch. He needed a fast-paced digital campaign to launch the brand, gain traction, and drive ticket sales.

Challenge

This project presented a number of challenges. As Australia’s first-ever conference in this space, we were diving headfirst into the unknown. Would there be a market for this type of event in Australia? Would we have enough time to build a brand from scratch and actually get bums on seats, all from afar in Perth?

Yeah, there were a lot of unknowns. Both from Visible’s side and the client’s. We really had to work together to produce a comprehensive event marketing campaign that delivered results quickly.

Outcomes

The Unimagined event sold out and was attended by industry professionals from around the globe while establishing itself as the premier event of it’s kind. Not bad for a first attempt! 

Scope

  • Landing Page Development
  • Social Media Advertising Campaigns (Branding & Sales)
  • Social Media Posting
  • Video Production & Promotion
  • Email Automation & Marketing Campaign

Results

The Event:

  • Attendees: 

The Ticket Sales Campaign

  • Spend: $2168.90
  • Cost Per Click: $1.27
  • Landing Page Views: 1,104

The Branding Campaign

  • Ad Impressions: 1,078,745
  • Ad Engagements: 8,602
  • Facebook Followers: 27,000

Ready to find out more?

Discover Our Services

Content Production

No, content is not the “future of marketing”. It’s the present. It’s what’s happening right now and it’s happening all the time and everywhere. Don’t be scared though, our savvy content creators are here to help upgrade your content game.

Digital Advertising

Low cost, advanced targeting, and a massive audience means digital advertising is a no brainer for the modern business, no matter the size. Believe us when we say, digital advertising is the extra spice your business needs in its life.

Discovery and Strategy

We’re often so busy and focused on getting things done that we rush right on by the when, where, how and why of it all.  How on earth can we expect to actually get what we want without answering those questions first? Well, the reality is, you can’t.

Social Media

Love it or hate it, social media is non-negotiable. Why? Every man and (literally) their dog is on it. So if you’re serious about connecting with new and existing customers, social media is the place to do it. Luckily, we know a guy who can help you crush it.