In an era where digital marketing is changing and expanding every day, email marketing still has one of the best returns on investment. A technique that is cheap and effective – that can also be automated?! it seems like the pluses just keep on coming.
If you need even more swaying, how about these facts –
These are just two stats from a long list that are practically screaming ‘GET AUTOMATED.’
If you really want to take hold of your digital footprint in 2018 – here are 7 huge reasons to get on board automated email marketing.
By getting automated – you can almost guarantee that leads won’t get forgotten. Are you sitting there thinking – well who would be crazy enough to let leads go to waste anyways? Turns out a lot of businesses – 20% in fact.
Last year, I signed up for what looked like an amazing online seminar, and then forgot about it. Last week, I got an email reminding me that an online conference I was apart of was starting in an hour – and guess what? I didn’t forget.
Using email automation to set up a reminder and later pursue attendees/participants is the easiest way to organise events and maximise turn out.
Automated welcome chain emails are the perfect way to make a great first impression. Almost like when greeting a customer in a physical store with a smile, light conversation and maybe a coffee – your automated email achieves the same, only digitally.
Keep it conversational and related to your company’s core values – this initial interaction sets the tone for all future communication, whilst also encouraging people to feel comfortable enough to engage with your business.
You know the type – you buy something and then seconds later your phone rings with a confirmation/receipt that usually has a thank you incorporated. These emails are SO important –
Chances are – you’ve sussed out an online review before buying a product or utilising a service. In fact BrightLocal have done the research and say that 92% of us do.
With this stat in mind – you’d be crazy to not push for consumers to give positive reviews. Plus, it’s also important to learn from your mistakes with some maybe not so good ones.
Utilising an automated email program such as Fuseomatic’s net promoter score (NPS) you can get a 1-10 rating of customer satisfaction from an automated email. So simple – so smart.
Making sure that new customers don’t fall between the cracks when moving from closing the deal to setting up a functioning and flowing relationship is a big deal.
In theory – this process should be easy and not need automation – but – most businesses lose 20-25% of clients at the onboarding stage.
There are a large range of CRM (customer relation manager) programs available that can automate this process. What you’ll need is –
Crazily enough – only 5-15% of your leads are sales-ready.
So how do you get those qualified, but distant, leads to commit to buy. The answer – is automated lead nurturing. According to HubSpot, lead nurturing emails get an 8% click-through rate, in comparison to 3% for other forms of email marketing.
Here are 6 lead nurturing emails that you can add to your automated list –
You know the saying – work smarter, not harder. There are a plethora of reasons as to why you need to be using the right tools to optimise both your campaigns, and importantly, your time. Take advantage of automation and make your life a little bit easier this year!