It’s a little staggering looking back on my first memories of video compared to where we are now.
Growing up Dad used to lug around this bulky old handheld camera to capture birthdays, family holidays, and far too many backyard dance concerts. The footage was nearly always blurry and the sound barely audible, but Dad took a lot of pride in building our family movie collection. And when everything moved to digital, he spent days trying to convert the precious memories to DVDs.
Now day’s I’m capturing, receiving and consuming homemade video content every single day without so much as a second thought – whether that’s in the form of a funny snap of my friends cat, a quick cooking demo video on Facebook, or checking out a live stream of the event I couldn’t make it to.
The bulky handhelds have been replaced by super slick smart phones complete with clever little video apps to make things as easy as possible. And the time spent cataloguing, converting and storing homemade video recordings has become practically non-existent as our videos are instantly saved to the cloud or preserved through our social media uploads.
Thanks to the widespread adoption of video recording and distribution through smart phones, video has become more and more ingrained in our everyday lives – with social channels such as Snapchat, Youtube, Instagram, and Facebook (which announced last year that videoship had doubled from 4 billion to 8 billion in just a matter of months) fuelling the rapid rise of video consumption online.
Popularity and consumption of online video shows no sign of slowing either, with Syndacast estimating that a whopping 74% of all internet traffic in 2017 will be video. This is something that businesses are starting to catch on to. And as more brands dedicate resources to creating and distributing quality video content, more funding and investment is poured into technology that favours the video-marketer.
We now stand at the brink of an online content revolution where video will be the crowning jewel in the online marketer’s crown. The arguments in support of video marketing are starting to stack up and soon businesses who fail to get on board will be left behind by their faster moving counterparts.
Still not convinced?
In today’s noisy digital world we’re all suffering from information overload. Videos are a refreshing escape that helps cut through the chatter.
People find it easier to comprehend and recall information and are more likely to experience positive emotion through video – with tone of voice, facial expressions, and music all playing its part in building such strong connections.
Don’t believe us? Check out these facts.
Trust is the foundation of customer loyalty. With video, you can quickly attach a face, personality, and tone to your brand that allows you to make more meaningful connections and build long-term trust.
Video also helps make intangible online interactions more personable and provides greater transparency – all adding to the trust factor.
Consider these figures:
Considering people connect better with video and are more likely to trust brands that use video, it’s no surprise that video content gets higher engagement (views, likes, shares, embeds, clicks etc.) on social media. When it comes to video and engagement, the data is pretty hard to ignore…
Rich media, such as video, is proven to improve search performance. In fact, by adding video to your website you can increase the chance of a front-page Google result by up to 53 times!
Why does Google love video so much? Well besides the fact they now own Youtube, it really boils down to how people interact with video. Videos keep people on your site much longer and increase average session duration time substantially, which is just one of the trust signals Google looks at when determining where to rank sites.
Considering all the good things we’ve learnt about video, it should come as no surprise that video significantly boosts your conversion rates. According to EyeWideDigital, having a video on your landing page can increase your conversion rate by 80%.
There’s plenty of other case studies and data to support this.
In the fast-paced ever-changing world of online marketing, it’s pretty easy to fall behind. Well, we’re here to let you know that if you don’t start thinking about video this year, it’s likely you’ll be one step behind your competitors.
Wouldn’t you prefer to be one of the early movers, rather than the one lagging behind?
As more businesses flock to video production, we’re seeing a rise in affordable video technology and greater innovation in video marketing capabilities through social media – making it more accessible than ever to start getting real results with video marketing.
Convinced yet? Let us know how you plan to use video in 2017!