Video is the most consumed type of content on the Internet at the moment. Which means that if you aren’t using it to promote your business, you’re missing out on plenty of opportunities to connect with potential customers.
One major roadblock businesses face when trying to shoot video is not having any idea what their videos should be about. You might think your industry isn’t “video-friendly” – but chances are you’re wrong and we’re going to prove it to you!
Here are 7 brand-boosting video ideas any business can use, regardless of industry!
1. Company Promo Video
One video any business should have in their back pocket is a promo video, summarising who you are, what you do and your unique selling points. Generally these videos should be about 2-3 minutes, and rely on b-roll footage and voiceover/subtitles to showcase your business in a quick, easy-to-consume way.
When creating this type of video, stay away from the typical “corporate” vibe and try to make it as authentic as possible. Use simple, to-the-point language and avoid using too much jargon as it can be quite off-putting for someone who is just learning about your business.
The best thing about this kind of video? You can use it virtually anywhere: website, Facebook, Instagram, YouTube and any other platform you might be using. And it’s something you can use time and time again.
2. Product/Service Videos
This type of video should answer the question: Why would I buy this? It should emphasise its best features and explain what makes your product or service unique.
A good product/service video goes a long way! Not only can you use it on all your social media channels, but you can also add it to the product/service page on your website. It will make people spend more time on the page, which increases the chances of converting them.
If you’re selling products, you can also include a demonstration of how to use it – the beauty industry is a good example of how effective such a video can be.
Selling a service? No problem! Get in front of the camera, explain what’s involved with each service and talk about the top advantages of using your service and not someone else’s!
3. How-To/Explainer Videos
How-To videos are all the rage and can help you create a massive community – just look at how successful DIY videos are on social media! Even if you’re not into renovations, you still tend to watch a renovation video till the end, because it makes you curious about the result.
How-To videos have the advantage of providing a lot of value, when done right. And once you offer value, you’re one step closer to a conversion.
Tip: create a 1-minute timelapse video instead of a 30 minute video showing every second of the process, if you can do without verbal instructions.
You can teach your audience how to use your product in a specific project or you could simply touch a more tangential topic related to your business. Need more inspo? Look at the questions you frequently get from clients. Why not create an explainer video or a how to video instead of making them read the answer?
4. Testimonial Videos
A written testimonial is gold for your business. A video testimonial is platinum! Most of the time, the review/testimonial section is where the vast majority of prospects land after discovering your product/service.
You could spend all day talking about how amazing your business is, but people will always take it with a grain of salt! Testimonial Videos increase your credibility, making people trust your brand more. After all, we’re much more likely to buy a product someone recommends than a product we see in a random ad – it’s just human nature.
A good testimonial video will show your leads the positive impact your product/service had on a real person’s life. Needless to say, watching someone rave about a product is much more effective than reading a paragraph!
5. Live Videos
The notion of going live might be intimidating when you’re just starting out with video. We assure you that after a few tries you’ll feel more confident!
Live videos increase engagement and give an “authentic” feel to things, simply because you can’t edit bits out. They show your brand’s true face, because it’s hard to stage and script them.
Many social media platforms send a notification to your followers/friends when you start a live video, which increases your reach and visibility. Many will start watching out of pure curiosity, but if you offer them some useful information, they might stay till the end and maybe even become your cheerleaders!
Live Videos are great for workshops as well, because you can answer your audience’s questions in real time – there’s no better type of engagement out there!
If you’re not sure what to do a live video about, read some industry news and see if you can find something to chat about in front of your phone camera for a minute or two. Or give your followers a tour of your office. The possibilities are endless.
6. Company Culture Videos
Your staff members should be your most passionate cheerleaders so why not let them speak about the brand? Staff videos have a personal touch to them and give your followers a glimpse of what goes on behind the scenes. If your followers feel like they know the people behind your brand, they’ll gain more trust in it.
Learn how to highlight your company culture and you’ll attract clients that resonate with your values – these are the people that will always stand behind you.
7. Behind the Scenes Videos
Taking your customers into the backend of your business can really help build trust and they can also be really entertaining for your audience.
If you’re a hospitality based business, showcase how you run the kitchen or what goes into your most popular menu item. If you’re in the product-making business, give people a walkthrough of your factory or warehouse. If you’re in the events industry, capture a timelapse of the full event setup.
No matter what type of business you are, there’s always a way to bring people behind the scenes. It may seem mundane to you but you’d be amazed just how much interest these videos can get.
Lights, Camera, Action!
Now that you have some ideas for videos you can create for your business, you can start shooting! Don’t overthink things. We always suggest starting small and building up. If you’ve got a mobile with a decent camera (the newer iPhones or Google phones are great!), you’re well on your way.
You don’t need to post perfect videos, it’s much more important to just put yourself out there. Over time you will gain much more experience and who knows, you might even end up enjoying it more than you would have thought.
If you still have some questions, don’t hesitate to get in touch with our video production company here in Perth and we’ll make sure you truly leverage the power of video in your marketing endeavours.