“It’s not an accident that successful people read more books” – Seth Godin. We couldn’t agree more, but we would also argue that choosing the RIGHT books is just as important. We’re exposed to an overwhelming amount of content and entertainment these days. And with so much bite-size content at our fingertips, it’s easy to forget about books. We get it, reading is time-consuming and our mobile devices are packed full of alluring time-wasters (I’m looking at you TikTok); making it far too easy to put off reading the book that’s been sitting on your bedside table for the last 12 months. But there are a few essential reads that can really improve your marketing skills. So if you’re serious about levelling up, it’s time to spruce up your reading list (and actually read the things). Here are our top 7 reads every marketer should get stuck into! Contagious: How to Build Word of Mouth in the Digital Age – Jonah Berger As a marketer, you’d love nothing more than to discover the secret behind things that go viral, right? Well, you’re in luck! If you want to understand why people talk about certain things more than about others this book can explain it perfectly. Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online – Brian Halligan Inbound Marketing is a classic read for any marketer! It starts with the basics like how to get found by prospects and then moves into deeper concepts like conversion and making better marketing decisions. You won’t regret adding this to your list! #AskGaryVee – Gary Vaynerchuk If you love Gary Vee’s drive, honesty and unique approach to life and business (who doesn’t?!), you will enjoy this book to the fullest. It’s full of advice on different topics such as: leadership, company culture, building a business, legacy, providing value for your customers, Facebook ads, Instagram, self-confidence and even parenting. Mindset: Changing The Way You Think To Fulfil Your Potential – Carol Dweck What makes some people successful and able to turn any bad situation into an opportunity? We all have talents and abilities, but how we approach them is essential: with a fixed or growth mindset. As a marketer, you want to see the opportunities where no one else sees them and this book will help you do just that! Made to Stick: Why Some Ideas Survive and Others Die – Charles Kahlenberg If you’re wondering why fake news spreads so easily while important ideas often go unnoticed, this is an essential read. Made to Stick will improve your content creation skills and help you make your communications more memorable and meaningful. Breakthrough Advertising – Eugene M. Schwartz Do you often stare blankly at your monitor trying to write awesome copy? You must be suffering from ad writer’s block! Breakthrough Advertising breaks down the elements of copywriting and offers you a formula you can use to create unique copy that keeps people engaged. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses – Joe Pulizzi This is the content creation Bible any marketer should have on his/her desk. Besides being packed with practical advice on how to attract your audiences, it also contains heaps of good ideas and examples to inspire you. Still need a push in the right direction when it comes to marketing? Contact Team Visible’s digital agency in Perth and we’ll be happy to help! *Note: Visible may receive commission for purchases made through some of the links in this post.