Have you ever found yourself going to a website, viewing a product or service, and then clicking away for one reason or another? We all have, right?
But have you ever seen ads pop-up in the hours, days and weeks following regarding the exact product and website you were looking at?
That’s remarketing (aka retargeting) in action.
Remarketing takes a small piece of code, called a tracking pixel, and uses it to track potential customers who have already visited your website. This is then used to place ads strategically for these users, turning them back towards your business and creating a potential sale.
Yeah, it’s pretty nifty.