A Safari so Nice, We Sold Out Twice - Visible
Digital Advertising

A Safari so Nice, We Sold Out Twice

David Michie

Mission

David Michie is the internationally best-selling author behind The Dalai Lama’s Cat series of novels, as well as non-fiction titles such as Why Mindfulness is Better than Chocolate, Hurry Up and Meditate, Buddhism for Busy People and Buddhism for Pet Lovers.

He also runs Mindful Safaris, leading meditation groups to Africa – where he was born and brought up. The life-changing trips encourage people to visit unexplored places, outer and inner, through a combination of daily game viewing trips and mindfulness sessions.

Visible was engaged to develop an end-to-end digital campaign to drive bookings for his upcoming Mindful Safaris.

Challanges

David knew exactly how to connect and engage with his audience but he was unsure how to best utilise the power of Facebook Advertising and email automation to book out his two upcoming holiday tours.

Visible assisted by developing a clear marketing funnel that utilised the strong audience and excellent content David already had to maximise conversions quickly.

Outcomes

We sold out 2 holiday tours within just 4 weeks of launching the Facebook advertising funnel. And because there was a list of people still hoping to come along, David expanded his operation and launched another Mindful Safari to meet demand. That one sold out too, making it David’s biggest season of tours yet.

Results

  • 15,692,377 Impressions
  • $0.06 CPC
  • 21,226 Page Likes
  • 205,145 Post Engagements

Scope

  • Campaign Strategy
  • Social Media Advertising (Facebook, Instagram)
  • Email Marketing & Automation

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