Brand Positioning & Strategy | Visible

Branding Positioning & Strategy

“Your brand isn’t what you say it is. It’s what they say it is.” - Marty Neumeier

Branding isn’t easy. But in today’s flooded market you can’t afford to be “just another brand”, you need to stand out. Unlocking your full potential requires a deep understanding of what makes you, you, and the role you play in your customers’ lives. This is where your branding and positioning strategy comes in.

Your brand positioning and strategy is at the very core of your business. It defines who you are and what you stand for, your unique competitive advantage, and how your brand connects with your target market. In short, it will help define the “secret glue” that will keep your business together through the years: a strong connection with your customers.

Our team can help you cut through the confusion and grow into a brand that stands the test of time.

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Develop a brand that leverages the unique essence of your business and adds clarity to your messaging.

Define your unique point of difference.

Every business has something unique to offer. We’ll help you discover that special something that sets you apart from your competitors.

Uncover the attributes that give your brand life.

Attributes are what allow us to identify brands. They reveal your brand’s personality, functionality, and physical traits through imagery, language, actions, and assumptions.

Delve into what makes your customers tick.

How well do you really know your customers? We’ll help you flesh out comprehensive persona profiles and map out the journey each segment takes when interacting with you.

Enable your business to set premium pricing.

Once you find and establish your brand positioning you can ask for more. Because you know the exact value of what you deliver.

Focus your marketing and communications.

Eliminate the guesswork from your marketing efforts by knowing your message and your audience on a deeper level.

Create your foundation for business growth and market leadership.

Once the foundations are set, you can build on brand credibility and reputation through the decades and grow into a business that really makes a difference.

Are you ready to take your brand to the next level?

GET IN TOUCH

Matt Hanham

Matt is a master storyteller and business strategist who knows how to pull back the curtains and drill down on what makes a brand special. He’s committed to working with businesses to carve out their own place in the market through thoughtful, future-forward brand positioning solutions.

Dale Wallace

Dale is a brand strategist who digs deep with businesses to discover and leverage their authentic point of difference. He also wears our design hat – working with businesses to express their unique essence with engaging, brand-appropriate identity design solutions.