Logo Design

A logo is one of the key identifiers of your brand. Applied across all your important brand assets, it’s often responsible for making your first impression and leaving a lasting impression. That’s why investing in the right logo is so important.

Whether you’re a new business, a well-established business that has evolved or a business with a logo that doesn’t quite align with who you are, we can help.

Our goal is to design a logo that is an authentic expression of your brand’s personality and values. develop a compelling logo that resonates with your customers and sets you apart from your competition.

The logo creation process is composed of 5 steps:

Understanding & Discovery

Logo design always starts with a conversation. You’ll tell us everything about your business – its purpose, values, mission and goals. The journey so far. Our conversation will help us understand where you are and where you want to be. Then we’ll create a design brief based on what we discussed.

Considered Exploration & Creative Play

Next comes the research phase. With the design brief as our guide, we’ll dig into your business, industry, audience and competition to develop a greater understanding. This ensures the design of a relevant, unique logo. While we’re researching, we’re sketching. Every relevant idea is stretched and enhanced until it aligns with the essence of your brand.

Idea Refinement & Design

Every idea needs an “incubation” period. We usually step away from the work for a bit, then revisit the early logo ideas with a fresh perspective. Now it’s time to take the winning concepts and recreate them digitally. This is where we get really “geeky” with pairing the right fonts and testing colour combinations! When we’re satisfied with the designs, we get them ready for presentation.

Presentation & Discussion

When it’s presentation time, don’t expect us to “beef” it up with filler concepts! We’ll only show you the logo designs we feel match your business. After discussing the options, you may require some modifications or simply select your new logo – the final choice will be yours. We’ll be there to provide guidance.


With the main concept finalised, we’ll construct the logo in a variety of print and digital formats. From here, we can move on to the next phase of your brand identity project – creating a wider brand look to complement the logo and roll it out across your website, brochures and other brand collateral.

Let’s talk about how we can help your business. Simply book a call or fill out the form.