Email Campaigns

Email marketing is not dead. In fact, when done right, it’s often cited as one of the biggest ROI drivers. You just have to know how to turn that list into gold.

That’s right, you heard us. As much as people hate spam, email remains one of the biggest powerplays in a marketers’ skillset. But chances are, what worked for you in the 2000s, isn’t working for you today.

Today’s consumers are always consuming. They’re scrolling through social media feeds, reading articles, watching videos, listening to podcasts, communicating with friends, and more. So the competition for attention is far greater than ever before.

To actually engage your audience through email, you have to make sure what you’re sending is as value-packed, informative, and appealing as the content they are consuming elsewhere. Throw in some clever automation and you’ll be surprised just how game-changing good old email marketing can be.

An audience all your own.

What if I told you Facebook and Instagram were going to shut their doors tomorrow? How on earth would you connect with those thousands of followers you’ve spent years building? Yeah it’s a bit of a scary thought, isn’t it? Enter your faithful email list.Whether it’s your main focus or not, we always advise building an email list and nurturing those engaged consumers through regular email marketing. Because that list is 100% yours. Always.
What’s more, that valuable email list can also feedback into your social media. Providing the perfect seed for building Custom Audiences on Facebook and helping connect you with more of the right people.

Automate to generate.

You know how we said consumers are pretty busy consuming everything these days? Well, automation is one way to ensure the right kind of emails hit the right person at the exact right time. Email automation is far more sophisticated than it ever was before. Today’s systems allow you to segment, score user-engagement, and personalise campaigns to your heart’s content. This means you can create your very own web of automated emails, personalised to each consumer and their intent. So you’re basically putting your lead generation and nurturing on autopilot. Creating email marketing campaigns that help you to engage and convert your audience without having to lift a finger. Yeah, we’re pretty into it.

Let’s talk about how we can help your business. Simply book a call or fill out the form.