That’s right, you heard us. As much as people hate spam, email remains one of the biggest powerplays in a marketers’ skillset. But chances are, what worked for you in the 2000s, isn’t working for you today. Today’s consumers are always consuming. They’re scrolling through social media feeds, reading articles, watching videos, listening to podcasts, communicating with friends, and more. So the competition for attention is far greater than ever before. To actually engage your audience through email, you have to make sure what you’re sending is as value-packed, informative, and appealing as the content they are consuming elsewhere. Throw in some clever automation and you’ll be surprised just how game-changing good old email marketing can be.