Presented by Atlantis Beach and Homebuyers Centre, Home+ aims to deliver a unique house and land offer in the coastal region of Two Rocks. The two packages developed are completely turnkey and loaded with luxury extras and inclusions, making it one of the best value deals on the market.
When Atlantis Beach approached Visible to assist with the digital campaign for the new Home+ development, their main goals were to establish the brand, connect potential buyers with the great value offer, and generate real leads.
Buying a new home is not an overnight decision so one of the biggest challenges Atlantis Beach faces when carrying out lead generation campaigns such as this is finding a way to effectively reach and engage potential buyers and take them from cold to warm leads in a timely and cost-effective fashion.
The fact that Home+ was new to the market presented an even greater challenge as they needed the digital campaign to capture, convince, and convert all in one go.
Atlantis Beach noticed an instant boost in exposure for the Home+ brand, with XX users directed to the landing page in the first XX weeks of launching the social media campaign.
Custom audiences and retargeting were then used to reach people who showed genuine interest, with targeted in-feed ads promoting the lifestyle & package’s inclusions on offer to engage and convert those winning audiences.
The end result? 119 leads in 8 weeks at an average Cost Per Acquisition of just $46.34.
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