I used to think that being successful on social media meant chasing down hundreds of thousands of followers. But I realised it really comes back to Kevin Kelly’s 1000 true fans theory.
You don’t need 200,000 followers, you just need 1000 (or thereabouts) of the right ones. Connect with a loyal group of followers that 100% align with your business and you’ll find their support alone allows you to comfortably do what you do best.
Follow Visible director Matt Hanham as we capture the challenges, the decisions, the conversations, the fun, and the growth that can come from documenting and sharing an authentic view of your business.
Read more on Kevin Kelly’s True Fans theory:
Stay in touch with @mjhanham
Stay in touch with @teamvisible