Why You Only Need 1000 Followers | #AmplifyYourBusiness EP 07
By: Matt Hanham
September 28, 2017

Why You Only Need 1000 Followers | #AmplifyYourBusiness VLOG EP 07

In this episode

I used to think that being successful on social media meant chasing down hundreds of thousands of followers. But I realised it really comes back to Kevin Kelly’s 1000 true fans theory.

You don’t need 200,000 followers, you just need 1000 (or thereabouts) of the right ones. Connect with a loyal group of followers that 100% align with your business and you’ll find their support alone allows you to comfortably do what you do best.

Episode highlights:

  • Why you don’t need 200,000 followers to be successful
  • Figure out your end game before setting targets
  • Audience depth vs. width explained
  • Know your target audience better than they know themselves
  • Use video to build stronger relationships with your audience


About the #AmplifyYourBusiness VLOG

Follow Visible director Matt Hanham as we capture the challenges, the decisions, the conversations, the fun, and the growth that can come from documenting and sharing an authentic view of your business.


Read more on Kevin Kelly’s True Fans theory:

Stay in touch with @mjhanham

Stay in touch with @teamvisible

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