Alecia Hancock joins host Matt Hanham for the 7th episode of the #AmplifyYourBusiness Podcast. As the founder of Hancock Creative and the State Director in WA of the Australian Writers’ Centre, Alecia has helped hundreds of people become better communicators. In partnership with the Bankwest Foundation, she’s also helping not for profits like Foodbank WA, The Ability Centre and Activ Foundation conquer social media and grow their volunteering base.
Length: 49 minutes
[0:38] Who are you, what do you do, and what does Hancock Creative do?
[2:26] How did you find your vision for your business and turn it into action?
[5:26] What did you do first to put your plans in action?
[7:43] After letting go of other revenue streams to focus on your passion – did you have to raise capital?
[10:01] You’ve shown that it’s about being resourceful, not about the resources, and that you can do these things without money.
[13:16] The importance of being certain that you’re giving the path you’ve chosen everything that you’ve got.
[15:28] Tell me something interesting that your family might know about you but people in business might not.
[19:45] The certainty of knowing what you want isn’t always a straight path.
[20:55] Where is Hancock Creative going in the future?
[23:39] A small investment can end up having a huge reach.
[25:32] With the power of Facebook and Social Media, when you tell your story authentically, you find an audience who care.
[28:49] Even when you have all this passion, there must still be challenges to overcome?
[32:47] When you’re doing something so new, where do you draw inspiration from? Who do you look to for guidance?
[35:41] You need to follow your track, not just mimic others.
[40:52] What’s your number one tip that you would give to people looking to amplify their business?
[45:05] The best thing you can do is just start – and play to your strengths.
[47:13] Where can people find out more about you and Hancock Creative?
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