By: Team Visible
August 8, 2017

#AmplifyYourBusiness Ep 2 with Bella Ndayikeze: Communities, Social Media & Keeping Energised

Tune in to episode 2 of the #AmplifyYourBusiness Podcast with Matt Hanham.

Joining Matt in this episode is Bella Ndayikese – a very busy 21-year-old. She’s currently a Youth Leadership Coordinator with the Edmund Rice Centre, which is a program that aims to introduce young refugee / migrant / indigenous youth to the ideas of good and moral leadership. She also plays footy and manages social media for the West Australian Football Commission, has recently started her own social media company, and is currently interning with Team Visible. Matt and Bella explore the power of social media and discuss strategies for keeping motivated and energised.

Full transcript is below!


Matt Hanham: Hey guys, it’s Matt Hanham here and welcome to the Amplify Your Business podcast.  Hello.

Bella Ndayikeze: Hello. We’re live.

Matt Hanham: We’re live and we’re about to record a little podcast. Hi, Bella.

Bella Ndayikeze: Hello.

Matt Hanham: Usually, I … Well, this is the intro. I guess we’re live now, so it doesn’t really matter what … We’ll claim this as the intro, so alright. Welcome. This … Our second episode of the Amplify Your Business podcast. I’m Matt Hanham and today I’m going to work really hard in trying to pronounce Bella’s surname, so Bella Ndayikeze. No? Better the other-

Bella Ndayikeze: Not quite.

Matt Hanham: No, it was better the other day, wasn’t it?

Bella Ndayikeze: Yeah, it was.

Matt Hanham: I’ll let you go.

Bella Ndayikeze: I think you might’ve forgotten it.

Matt Hanham: I’ll let you go.

Bella Ndayikeze: Bella Ndayikeze.

Matt Hanham: Ndayikeze.

Bella Ndayikeze: Yeah, that was pretty good!

Matt Hanham: There we go. Okay.

Bella Ndayikeze: That was good.

Matt Hanham: Good. Bella Ndayikeze.

Bella Ndayikeze: Yeah. That’s good.

Matt Hanham: All right. Welcome, and looks like today, slightly off the path, so Bella’s joined us at Visible as an intern, but she’s got a pretty incredible story and I thought she’d be an excellent person to jump on and have on one of our podcast as we get this thing rolling. Bella, why don’t you tell us a little bit about yourself and yeah. Just tell us a little bit of your story and how you got to where you are now.

Bella Ndayikeze: Yeah, look, I’m really excited to be here at Visible. My interest in social media has grown really big, so I’m exploring my options. I’m currently 21 and just started a new business … just kicking off at the moment. I was going at UNI studying media and coms … media and coms … What’s it called?

Matt Hanham: Layman’s terms, your-

Bella Ndayikeze: Yeah, it’s kind of-

Matt Hanham: It’s video, a bit of-

Bella Ndayikeze: Yeah, a bit of video and social media marketing. Working. And basically really love sport, a footy player, and love kids and social media.

Matt Hanham: Awesome.

Bella Ndayikeze: Yeah, a bit of everything, really-

Matt Hanham: Okay.

Bella Ndayikeze: … at this stage.

Matt Hanham: Yeah, good. You do … I think that doesn’t quite do it justice. I think Bella certainly does an awful lot during her week that we’ll maybe ask her later about how that goes, but I think you do an incredible amount, I think with the community, in your local area and also on social media and also with some of our government departments as well. I know you’ve had quite a bit of involvement in sort of marketing and social media projects with the department of sport and rec and also with the WA Police and others in Perth. That’s cool, but it hasn’t … Yeah. I’m sure it hasn’t always been so easy for you, but-

Bella Ndayikeze: No, not at all. I’m pretty young and it’s a bit hard to understand the whole scope of things, in terms of the government structure and that, so I think the opportunity to start off and just get out there, especially my internship with the WA Police really taught me a lot. Especially as a young person, sometimes you don’t know the things that go behind closed doors and that sort of thing and to be a part of the media and coms team at the WA Police for a little bit was a great experience and a great opportunity for me, for sure.

Matt Hanham: What do you think is something that you really took away from that? Like, what’s a really key or something you learned by being in that environment? Because I think a lot of people aren’t privy to getting into something like that and seeing how the inner workings operate from the other side of the fence. I’m sure there’s plenty you can’t talk about, but what’s something that you took away from that experience?

Bella Ndayikeze: I guess being an intern at the WA Police, I had a small project and I worked on that for a couple weeks and it was an aboriginal cadet programme and it was … It’s a busy space, especially in the government department. You do … There’s so much happening and for the police to do so much positive stuff, the stories, I guess, of 100 years women in policing, which is what they’re working on at the moment, is … What I took away from that was just being able to be a bit more organised and accountable. That … It taught me a lot of skills in that space, because I never really … From my background in social media, it’s all about doing stuff, just doing it as you go, whereas at the police, it taught me to be more planning, which is what I’m learning here now at the moment and also just doing positive stuff and getting out there and getting as much content out there to promote a good message.

Matt Hanham: What you’re trying to say is there’s a lot more layers of management and approval to get through?

Bella Ndayikeze: Oh, yeah. Yeah, absolutely.

Matt Hanham: I’m sure it’s not quite the same here, but-

Bella Ndayikeze: No, no. Here, it’s good.

Matt Hanham: I can understand we have a lot of people who come and work with us and they’re used to just sort of operating on the fly and as you work with bigger organisations and certainly the WA Police, they need to be very careful about their presence and what they put out there. That would be a new experience.

Bella Ndayikeze: Yeah. I’m pretty sure it would go across all government departments.

Matt Hanham: Oh, absolutely. And a lot of big business as well.

Bella Ndayikeze: Yeah, absolutely.

Matt Hanham: One of the big challenges in business now is how do they let, sort of individuals, operate and help work with their community online whilst still controlling, to some extent, who they are and what their brand is doing and I think a lot of the big companies are struggling to sort of let go. I mean, their legal departments are looking over everything and they’re creating this … They’re almost hurting themselves, ’cause they can’t let the people out there on the ground or in front of the phone or in front of the computer engage with the community like they would if they walked in their front door.

Bella Ndayikeze: Yeah. Absolutely, yeah. I agree, but I think there’s some sort of freedom in not-for-profits organisations, but it’s just that … It’s a matter of actually doing it and posting and getting out there rather than worry too much about the physical work. It is very essential, but it’s also important to get online, because that’s where a lot of clients are and, I guess, a lot of young people for organisations that work with youth and so on.

Matt Hanham: You’re quite passionate in that space and I certainly know that, so do you want to let us know a little bit about what you do, sort of half of your week really and try to cram in?

Bella Ndayikeze: Oh, yeah. I’m currently working with the Edmund Rice Centre, it’s a not for profit charity based in Mirrabooka. They’ve just literally changed their branding to Edmund Rice Centre WA, and I guess what I do is I manage three projects and that’s leadership, arts, and NAFL programme for young people. It’s a tough job and a lot of it requires me to coach and mentor the young people on the ground and to be there at the park and go out there and actually talk to the kids, to the families, so it’s a tough job, but I’ve realised as a young person, I’m able to have that influence online as well.  Talking to them and creating groups and that’s important and my role there is probably the toughest job anybody can ever have, ’cause I’m dealing with kids from a different background, kids who come from really diverse backgrounds, especially in their home environment. They’re either refugees or newly arrived, don’t even speak English, so it’s a really tough job and I don’t know if anybody would actually sign up to deal with half of the problems I deal with, but I think because I’m a young person and I understand where they’re coming from, and I came in Australia as a refugee, I can kind of relate to their experiences and also be able to tell them that it’s okay to … these things happen in life and it’s just a matter of me, as a coordinator of these projects, being present.  Yeah, and just working with the parents, because I think a lot of the decisions that I made with the kids or young people in general, even me now, come through the parents and there’s not a lot of freedom, so it’s just about building relationships, which is essential to my role.

Matt Hanham: So it’s not for the money?

Bella Ndayikeze: That’s for certain. I remember … I actually started off as a participant with the Edmund Rice Centre and then I became a youth leader and I learned a little bit … Mind you, I used to be a violent child, because I witnessed a lot of violence in the family and when I started doing sport and I started getting a lot of support from the staff at Edmund Rice, I realised that Joe, who is a coordinator there now, is … used to come to my house after hours, used to visit the family and just get to know us a little bit and I realised he wasn’t getting paid for that and that … him doing that, coming to know the family, was probably more crucial than me going to the programme and participating, ’cause there was a trust built between the mom, my mom, and Joe and then so he started picking me up and just taking me and mom would say, “Yeah, go for it.”  Joe would put more time, more volunteer time, in getting to know people and … Especially on weekends, I don’t get paid for my weekends work, when the kids have games and stuff, and so I just naturally started volunteering and doing that and I realised it was really effective. It was working for me and it was … I was getting the kids and the organisation was happy.

Matt Hanham: That’s quite amazing, really. I think … I didn’t … Not quite what you sort of said in there, but it’s something that I really linked back to our topic of, our conversations, is the impact that you can have with digital accounts and social media and I think it must’ve been such a tough job 10, 20 years ago, to be able to reach a lot of people and I just think that just hearing how you’re able to sort of leverage the community and actually just get to people and talk to them, perhaps even in a situation where they wouldn’t necessarily want to talk to you face to face, but you might actually be able to connect with them, just by message or otherwise, it must be a real boost to what you do.

Bella Ndayikeze: Absolutely, and I currently do social media for the Football Commission, WA Football Commission, and I guess, the content that I execute is very effective. The community genuinely want to find out how indigenous people or aboriginal people are doing in footy, in sport, which is what I’m mainly doing and just being able to promote that positive message across the board, not just Facebook, but Twitter, YouTube, and Instagram. I’m seeing a positive, a lot of positive feedback, and I asked for that quite a lot, and being able to reach out that way … At the same time, we are doing the hard work on the ground, so we’re going out there, we’re delivering a service to, I guess, people who need it, so kids at risk and so on, but our presence also online is super important.

Matt Hanham: That’s awesome. That’s really amazing, ’cause a lot of people … I think, certainly a lot of business owners, they like to throw it over the fence and they like to say, “When I make some money and when I do this and that, we’ll step up and sort of help” but they’re right from a young age of really getting involved in the community and helping out and that’s really awesome.

Bella Ndayikeze: Yeah, I agree.

Matt Hanham: Cool. Let’s talk a bit more business or a bit more marketing, a bit more social.

Bella Ndayikeze: Yeah.

Matt Hanham: What platform are you really excited about at the moment and why?

Bella Ndayikeze: I think Facebook. Facebook is always gonna be a platform that excites me, because it’s always expanding. There’s so much happening and I know there’s a bit of move into the advertising space, in terms of the Facebook marketing, but I think it’s growing. I think there’s about 700 billion users?

Matt Hanham: Yeah, I haven’t looked at recent numbers.

Bella Ndayikeze: Yeah, I’m just going off my head-

Matt Hanham: Seven-hundred million?

Bella Ndayikeze: Billion.

Matt Hanham: Seven-hundred billion?

Bella Ndayikeze: No, million, sorry. That’s a big number.

Matt Hanham: Possibly more, but no. It’s a huge number. Absolutely.

Bella Ndayikeze: No, it’s huge and they take over Instagram and have that sort of photographic space, it’s really exciting and there’s so much happening. I mean, half of the new initiatives coming into Facebook now, I have no idea about, but I mean, it’s exciting and I love it and I use Facebook personally more than Instagram and Twitter and Tumblr now, I’m a bit … I used to be a big Tumblr girl, but now it’s sort of like Facebook is the space. You’ve got photos, you can do pretty much anything. You can almost write articles. You can import photos and files and so on and you can create groups. It’s like your whole life is on Facebook, but I mean, it’s just how the world is working at the moment, so I’m certainly excited about that platform more than any other.

Matt Hanham: Yeah, I agree. I think the platform is amazing and there’s a lot of little tweaks and tactics that are coming out there that sometimes it’s easy to look at them and not consider the fundamentals that are there, that this platform is just dominating the space and if you scoop Instagram into that as well, I mean, they really have a huge stranglehold on where things are going. I can’t see anything coming in the future … Well, something will come in the future, but at the moment, I don’t really feel like there’s anything really sort of lapping at its heels at this point.  It really is just taking a further step of domination and it is our personal lives, but it’s also commerce and it’s taking a really personalised approach to commerce now that we’ve never seen. Where do you sort of see it going and I know you … I’m sort of leading this question into video for you, because I know that’s a big part of what you do, but how do you think it’s going to sort of progress, in terms of video and create this situation where it’s easy for the average user or the small business owner to get involved?

Bella Ndayikeze: I guess, from my point of view, just recently reading articles that Facebook is going to be showing videos that are longer. I think that’s a good opportunity for, I guess, businesses and organisations to be able to film videos rather than be just trapped on making short videos, but I also think that videos, small videos, are also effective, but just reading the article opened my eyes that they are leaning more towards the sort of news-type of videos and execution of videos, but it’s a great opportunity, I guess, for businesses to be out there and not just businesses, but obviously, not for profits, to get on there, because that’s where most people are.  I know there’s a lot of, I guess in the backend of Facebook, in trying to understand how it all works. It’s very complicated, very complicated system, but to simply put it out there, even if it’s just a two-minute video or something like that, even if you just get 200 people viewing it or something like that, it’s really effective and it helps.

Matt Hanham: Yeah.

Bella Ndayikeze: To start off that engagement.

Matt Hanham: I really like that, because I think you sort of touched on something that I’d like to talk about a bit and that’s, I mean it’s a very common concept, but the Pareto principle, which is the 80/20 rule. Which is 80% of the value comes from sort of 20% of the effort or otherwise, and I really see people so hung up around tactics and what little trick and what little thing that they can do on this, but “Oh, I can’t do it, because I don’t know how to go live or I don’t know how to-”

Bella Ndayikeze: It’s so easy.

Matt Hanham: It’s easy, but also, it doesn’t matter, because the main thing is that you’re doing it and I think there’s so many functions that can be accessed by everyone, because they’re just doing it anyway personally. It’s kind of just an excuse and I understand why. I’m not hammering them on the excuses at this point, but I think there’s always something new every day. We run a team of social media experts and it was always something new we have to train ourselves in everyday, because they came to this or added this. It’s a real interesting point that you touch on there and I think people just to have a go, right. They have to just go out and do it.

Bella Ndayikeze: Yeah. I think … I’m a victim of that excuse making. If … and people … I think it’s also a fear that people have when they post something, they’re afraid of the feedback or even if you have 10 followers or something or 10 likes, people kind of feel like they have to build that first, but how do you build it when there’s no content? It’s just like, do it. Just do it and post something, even if it’s just funny, but also going back to making it relevant to what your business or organisation is all about.  You don’t want to misrepresent what you stand for as a business or an organisation, because you don’t want people to give you bad feedback on your page or even just your business in general. That legal side of things, and I guess our permission for posting, participants as well as anybody in general, I think that’s important, but never let that hold you back. Explore and just do it.

Matt Hanham: Awesome. Good advice, and I think, we’ve … Sometimes we forget about how public people can be. We’re really concerned about what someone might say on the business Facebook account, yet they can drive down the road in a branded vehicle and do something crazy, and that is still a branding or an issue that involves a business, but it’s just something that we’re used to. It’s not … and digital can be scary at times to small business owners, but do you think … Is there such a thing as a boring business? I mean, is there such a thing as a business that shouldn’t be on Facebook?

Bella Ndayikeze: Well, it’s a bit of a tricky question, because I haven’t really seen … I mean, I’ve seen businesses that post weird stuff and I think the content shouldn’t be there, because it’s not exactly relevant to them or it’s just a bit overboard in terms of … Let’s say … Because, again, Facebook is public and anybody can view your Facebook page, so it’s about changing your age restrict … Let’s say it’s just a page about something inappropriate. You would want to check your page settings so it reaches the right age on the page. I certainly think it’s not about whether or not you can be on the Facebook or social media platform, it’s about knowing exactly what your impact will be, if let’s say, a child saw something inappropriate on your page.  I certainly think that’s my overview of it, but I … There’s no such thing of about a business or anything being on Facebook. I think you should use Facebook or any platform to market yourself, to get the message out there, because that’s just another way of … considering your promotion, another pathway, rather than always using … spending loads and loads of money on pamphlets and wicked budget on those weird ads, I guess.  I mean, they’re good, but we’re in the new age. You need to get online, ’cause everyone’s on the phone. I’m on my phone most of the day.

Matt Hanham: More and more every day. All of us.

Bella Ndayikeze: Every day.

Matt Hanham: All of us. We don’t want to see the marketing, we’re actually bringing it to ourselves, on our phone, every day.

Bella Ndayikeze: Yeah, I wouldn’t even want to say how much time I spend on my phone, but it goes to show that everybody’s on their phones these days. I mean, it’s also a negative thing, because a lot of people forget the essential things in life. Spending time with the family and getting off the phone once in a while, but the reality is, everyone’s on their phones and it’s gonna take a long time … maybe your phone shut down from above the planet or something to get rid of that.

Matt Hanham: I don’t know, I think that’s the thing we haven’t worked out yet. It’s so new to us. This is more of a … On a philosophical level that … What level is relevant and I’ve got two young children and the question that’s asked constantly amongst family groups is, what’s a reasonable amount to let them use the iPad a little bit or … but I also … There’s two arguments. One side is, look, if a kid can start to learn to swipe and understand how technology works, surely they’re gonna have an advance on the kid who’s being protected from using anything until they’re like nine or ten. On the flip side, you don’t want to do it too much. Is it going to affect their eyesight? We don’t know any of these things until another 10 or 20 years sort of rolls through and we’ve had the data to actually really look at it. But, and same goes with the family units and at what point is it reasonable, because I mean, how many times have you gone out for dinner and seen like a table and everyone-

Bella Ndayikeze: Oh my gosh.

Matt Hanham: … is just on their phone like this. Are they just-

Bella Ndayikeze: That is everywhere.

Matt Hanham: Are they just posting their dinner and then they’re all gonna talk to each other? What do you think?

Bella Ndayikeze: Yeah, those questions are very intriguing, because I mean, nobody has a definite answer, because everyone’s got the freedom to do what they want in life and especially for parents, they have to make the right decision, especially for children, but then there’s the question of, would you rather your children … I mean, I’m speaking from the parents who don’t like their kids to go out at night. Would you rather your child stays at home and does some … I guess educational stuff on their iPad or go-

Matt Hanham: Get into trouble, right?

Bella Ndayikeze: Yeah, get into trouble. It’s very complex questions that, I guess, everybody has to look deep within themselves and answer for themselves and make the decisions, the right decision, I guess for their future, ’cause mind you, we are in the technology world and even schools have introduced laptops and iPads. It’s not just the parents, it’s also the system that everybody is creating around them. I guess it also comes with that acceptance that no matter what, the kids are gonna grow up and go on their iPads, so you’re just saving them for a little bit of time and eventually things are gonna happen. Those questions are just tough, but me personally, I try my best to … when I’m with my mom or my family, if I have to post a photo of the food, and my mom-

Matt Hanham: If you have to?

Bella Ndayikeze: Yeah. My mom gets on my case and I like, I guess, like for SnapChat, I like to update my friends, but there’s also the appropriate time. If you’re at work, you’ve gotta be careful, but everyone has to answer those questions for themselves and be accountable for their own decision.

Matt Hanham: Yeah.

Bella Ndayikeze: And ready to face the consequences, if there is consequences, especially in a school environment, if you are so desperate to take a snap, especially young teenagers today, anybody’s allowed to use their phone and you’re learning and then you take a snap and you get that confiscated, that was probably not a good decision. Business-wise, go wild.

Matt Hanham: Awesome. Look, I might rapid fire a couple little questions. Usually … Don’t know if you consume a lot of content, we’ll ask that question in a minute, but a lot of business owners and a lot of these types of podcasts, they, “Hey, do you have a morning routine? What keeps you going?” And to be honest, for those listening or watching, Bella’s one of the people that I’ve seen with more energy than the average entrepreneur who’s jumping around doing stuff.  Rolls in with a snickers bar this morning and is always bouncing around with a big smile on your face. What’s your secret, what’s your general morning routine? Is that what gives you your energy?

Bella Ndayikeze: Oh, yeah. I mean, I have my good and bad days, but I … During the day, I try and just force myself to do stuff. I guess the Snickers scenario’s probably not the best scenario, I just ate it because I was … I woke up on the wrong side of the bed and I fell off this morning, last night actually, and hit my head. I was limping this morning, had a toe that was bleeding, and that was on the negative side, so to treat myself, I decided to bring … to buy two Snickers, which cost me three bucks, and it’s got like double … and I also brought a two litre water bottle, because I’ve been dehydrated. I had pizza last night.  Training was pretty intense, so imagine playing a game on a Sunday and then the next day, you’ve got training and the next day you’ve got … during … After you’ve had training, before training, you’ve had … you’ve seen the doctor and you’ve gone to work and so it’s pretty full-on day for me, so I guess what … In terms of my morning routine, and this is not consistent at the moment, so I wake up, I meditate, so I reflect on life. I guess that’s something not everybody does, ’cause it’s hard to commit to for a long time and mind you-

Matt Hanham: How do you … Let me just cut in … When you say you meditate, what do you do? Do you listen to the apps, like Calm or Headspace or do you have something you do or is it just a personal thing that you sit still?

Bella Ndayikeze: I guess I try to mix it up, because I … At first, especially on a Monday, I struggle to stay still, because I just … I had a game the previous day and I’m still pumped, whether I’ve lost or won, I’m just really energetic. Sometimes I meditate, as in I listen to calming music, and during my meditation, I listen to just calming, very slow music, and I try and question myself. I ask myself questions and then I try and look back on different scenarios, so if I made a mistake or someone’s told me something or someone’s talked behind my back, I sort of reflect on that and see how I can do better next time and find new energy. I guess what sometimes, also, watching after that, watching inspirational videos. I know there’s heaps out there on YouTube, so I try and watch that to get me up and going, but just after my meditation, and mind you, I don’t do this every day, because I get really kind of lazy at times and I confess it’s tough to commit to that. I do some sort of training, so I tried swimming, but I nearly drowned, so I kind of stopped and just practise the moves and I do dance some days and I also-

Matt Hanham: So not much, just a couple little things here and there?

Bella Ndayikeze: Oh, yeah. All right. No, I just try to elaborate on that, but-

Matt Hanham: No, no. It’s great.

Bella Ndayikeze: It’s good. That gets me, that wakes me up. Sometimes people wake up, just go to work. I try to stretch and get the body … I think that’s what-

Matt Hanham: That’s really amazing. Yeah.

Bella Ndayikeze: One of the reasons why I function. If I didn’t do that, I don’t think I would function and that’s today. Forcing myself during the day, pretty much.

Matt Hanham: Look, to be honest, you’re 21, right?

Bella Ndayikeze: Yeah, I’m 21.

Matt Hanham: To be doing some meditation and things like that at 21, I mean, I wish I started doing that type of thing at 21. I find it very powerful. Again, same as you. I’ll do amazingly for two weeks and then for some reason, you fall off the waggon and then you come back and forth, but having it just as a regular practise, I think is really amazing and to be doing it so young, is really interesting. I think it will really set you up.

Bella Ndayikeze: It’s very tough. I don’t do it alone. I wish I did, but I get a lot of guidance and a lot of pushing, because it’s hard. Because my brain and especially young people, you can imagine, it’s very occupied with worldly things that don’t even matter to their life, and that’s me, but I try and get as much support. I’ve got a mentor and also people in my life, like my mom, who calls me up on a regular basis. Although I forget about her from time to time, she just calls me and says, “How are you? What’s going on? Do you want to catch up?” That sort of thing, so I think that’s amazing and I encourage that across the board. If your child or a friend, always support them, no matter what.

Matt Hanham: Awesome. All right. My last question was really gonna be, yeah, just content. Do you consume a lot of content and if so, what do you consume? You said that you’re on the phone all day, but is there a balance or is it all creating or do you really consume a lot, and what’s your favourite sort of content or vlog that you’re into at the moment?

Bella Ndayikeze: I do a lot of content execution, but I try and consume quite a lot in terms of reading and so on. But I take a look, pretty much take a photo of everything that I come across, and then sometimes just scrolling through the phone, I might find that interesting and decide to post it. I currently manage about 30 Facebook pages and it’s … Yeah, it’s a nightmare, but it’s good. I do have a requirement that I have to post at least once a week on those pages, so you can imagine how much I’m putting out there and a lot of it is based on, not necessarily, “Oh, you have to post this. You have to do this.” It’s almost like if I find the content, just do it.  Sometimes I’d just be scrolling through other people’s Facebook feed, like Gary, who’s your favourite, and just different people. YouTubers, and I watch a lot of YouTube to get some ideas, and also try and think outside the box and apply some of the things that I see into what I’m gonna execute, even if it’s just sharing or downloading that particular video and accrediting that person. I do a lot of that and I explore a lot of apps, so I guess, some of the apps I use to create engaging content, things like Pixlr, VSCO, and all these weird, little apps that are very engaging and very fun to use to execute the content. Boomerang, certainly for Instagram and all that, so … A lot of content execution, but also content intake, so it’s good.

Matt Hanham: Awesome. Well, look, it’s been a great chat. I just … just to wrap it up, just thank you very much-

Bella Ndayikeze: Thank you for having me.

Matt Hanham: You’ve been here for a week, two weeks maybe.

Bella Ndayikeze: Two weeks.

Matt Hanham: I thought, “Let’s just … let’s just get you in and have a chat.”

Bella Ndayikeze: Let’s just do it.

Matt Hanham: Why not. Let’s do it, but yeah. Awesome insights. There’s some really good takeaways there for the business owners or the aspiring business owners that are sort of listening to this and anyone interested in marketing and yeah. If people wanted to find a bit more about you or Edmund Rice, where would they … where should they go and what are the accounts that you would sort of like to push forward? We can link some stuff up, but what do you think?

Bella Ndayikeze: Well, I think Facebook is one of my favourite. Being here at Visible, I’ve also learned a lot of other platforms. Instagram … don’t quite know the usernames, but Twitter and all that, but Edmund Rice, Youth Leaders, Visible, which is my current workplace, so just yeah.

Matt Hanham: Awesome, well we’ll-

Bella Ndayikeze: You can probably link it up.

Matt Hanham: … link it up a couple spots in there, in the showing it to everyone. But thanks very much for jumping on, and yeah. Look forward to some more content coming out from you and being involved in the company.

Bella Ndayikeze: Yeah, really excited to be a part of the Visible team. It’s the first internship I’ve had, in terms of social media content and execution and so on, so I’m really excited.

Matt Hanham: Awesome.

Bella Ndayikeze: Thank you for having me, Matt.

Matt Hanham: Thank you. Cheers.

Bella Ndayikeze: Yeah.

Matt Hanham: Hey guys, Matt Hanham here and I really hope you enjoyed that episode of the Amplify Your Business podcast. I hope you got some awesome value out of the experience and I’d love to hear your comments below, or if you want to share it with your friends, that’d be great, too.

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