There’s nothing more frustrating as a website owner than not being able to get your website to rank well on Google and not knowing what the problem might be. Luckily, our SEO specialists know a thing or two about websites and can perform an extensive technical audit to identify issues and fix your website.
Search engines look at websites in a very different way to what people do. You can put as much neat formatting, slick concept design and great content as you like into your site, and while it will go down well with humans, it means little to Google. They break down every page on the web into code like this screenshot example here, and even the slightest typo can be the difference between your site getting indexed or not.
One of the biggest mistakes you can make is assuming that your website was built SEO-friendly because you have a great web developer. We have seen cases where even web developers and designers have accidentally told Google to stop indexing their own websites! It’s an easy mistake to make when doing things like moving a website from a web development server to a live web server.
Our technical SEO experts have honed their skills over time and can highlight issues by closely examining the way your website was put together. Much like any other specialised trade, this is done with a specific set of technical tools, strict procedures and, most importantly, a lot of hands-on experience and insights.
People take their cars in for regular services all the time, and websites are no different. In fact, a website is more likely to start having performance problems because you are constantly adding content, tweaking settings and updating the CMS. Even external things outside of your control can introduce problems, such as Google updates and web hosting issues.
While you might think your website is doing fine, it can’t hurt to have it checked at regular intervals to make sure it’s performing as well as it could and should. You’ve likely invested a lot of time and money into your website, and it has become a vital part of your business. You owe it to yourself to keep your site in tip-top condition.
You can find our SEO audit blog posts on our site if you want to see auditing processes in action.